PlayPlay Pro tip: Aim to create a short video. Whatever it is, write it down so you can know what you want your viewers to do after watching your video. Kick things off by identifying your infographic video’s objective.ĭo you want to raise brand awareness in a product launch video or do you want to create an educational video to get people trained in the middle of your funnel? Chances are you want people to buy from you or sign up for your newsletter. We’ll lay down each step you need to take so you don’t miss anything important. Now that we’ve made the case for informative infographic video content, let’s dig into the weeds. See for yourself: How to create an awesome infographic video This means by pairing infographics and videos, you have a winning tactic in your digital marketing arsenal. Not to mention, videos see the most engagement on social media than any other content format. Enables you to tell memorable stories with convincing data at the center of it all.Boosts information retention by making the content easy to understand.On the other hand, videos are compelling themselves. To add, readers are 323% more likely to take an action when directions given to them are paired with visuals. Research also proves that folks pay attention to “information-carrying images” (think: infographics) more than the text on a page. To begin with, people are 30 times more likely to read infographics in full than reading complete blog posts or articles. So, of course, when you put them together you get a stellar combination. So let’s show you how to create a winning infographic video that achieves this.Ĭreate a stunning video in minutes Try for free Why is "video + infographics" the best combo?īoth infographics and videos are winners when it comes to creating high-converting visual content. Overall, your data ends up being memorable, therefore, effectively encouraging people to take the action you want them to. This helps kill two birds with one stone: present the right data and make it easy to understand. Not only does that get your audience to pay attention, but it also holds their attention – maintaining it by continually presenting information in a digestible manner. In fact, it does little to attract your audience’s attention, which is bad news for your conversion rates.īy packaging statistics and other research data into infographic videos, you can leverage storytelling to get people to convert.īut how are infographics videos all that powerful? An infographic video packs all the important insights in a visually appealing format. Not only that, but statistics can help convince stakeholders and other business partners too.īut, here’s the thing: a laundry list of raw data and numbers has never been particularly impressive. But these tools can help you compile the design elements.Data, particularly, numbers-based data is a game-changer for converting on the fence prospects into customers. If you’re not sure where to start when designing an infographic, software like Piktochart or Venngage can help. Then it is time to find the best infographic software. A beautiful infographic may include a bar graph, percentages, or just illustrations. Then determine the best way to compile that data for a visual learner. You can do this by surveying customers, combing social media posts, or reading research reports. This can help you select a style and determine what information to include. Or your goal could be to market your business by comparing your product to a competitor. You may want to describe a complex process to provide value to customers. The first step in creating your very first infographic is deciding the purpose. It makes it clear what may happen if a company doesn’t provide a high level of care. For example, this one includes charts that show the percentage of customers who prefer certain customer service experiences. When you select a time period, more information pops up about the type of social communication in use at that time.Īn infographic makes the ideal tool for showing cause and effect. If you want to share a list of events or dates, this interactive infographic provides an example. Social Media Historical Timeline InfographicsĬomplete History of Social Media: Then and Now (Infographic) If you’re ready to leverage infographics for your business, these examples show the various styles and formats to consider.
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